@book {, title = {Postmodern semiotics : material culture and the forms of postmodern life}, year = {1995}, note = {M. Gottdiener.ill. ; 23 cm.Pt. I. Theoretical Considerations. 1. Semiotics, Socio-Semiotics and Postmodernism: From Idealist to Materialist Theories of the Sign. 2. The System of Objects and the Commodification of Everyday Life: The Early Work of Baudrillard. 3. The Substance of the Expression: The Role of Material Culture in Symbolic Interaction -- Pt. II. The Substance of the Expression: Case Studies. 4. Recapturing the Center: A Socio-Semiotic Analysis of Shopping Malls. 5. Disneyland: A Utopian Urban Space. 6. Postmodern Architecture and the City. 7. The Political Economy of Postmodernism: The Signs of Growth -- Pt. III. Cultural Studies and Socio-Semiotics. 8. Hegemony and Mass Culture: A Socio-Semiotic Approach. 9. Group Differentiation in a Metropolitan High School: The Influence of Race, Class, Gender, and Culture. 10. Unisex Fashions and Gender Role Change. 11. Recovering Lost Signifieds: Cultural Criticism in a Postmodern World.}, pages = {viii, 262}, publisher = {Blackwell}, organization = {Blackwell}, address = {Oxford, UK ; Cambridge}, keywords = {Culture Semiotic models., Material culture., Postmodernism.}, isbn = {0631192158 (alk. paper)0}, author = {Gottdiener, Mark} }